Ready-Made: Redefining Sustainability  

Ready-made is a concept that redefines everyday objects by reimagining their purpose and meaning, elevating them into the realm of art. Introduced by Marcel Duchamp in 1917 through his work "Fountain," this philosophy transformed a simple urinal into a work of art, challenging the essence of creation itself. This idea resonates with ESG and sustainability values, discovering beauty and purpose in discarded or ordinary things and giving them a second life. Ready-made bridges art and environmental consciousness, redefining the value of objects and proposing a philosophy that artistically embodies sustainability.